North India · Multi-brand fashion retail

Fashion beyond the metro.

The international labels people used to travel to Delhi for — Jack & Jones, Vero Moda, ONLY, The Souled Store — now a short drive from home, in stores built to the brands' own standard.

Find a store Our story

From our HQ in Hisar

Haryana

0stores along the way

HR8
PB12
HP2
J&K2
UKSoon
UP1
RJ5
HQHisar

Car size15

Stores

States

Brands, 2 opening

Sq ft of retail

On our floors

The labels North India used to drive to Delhi for, now in stores closer to home. Hover a name to see the collection.

Master franchise · Haryana & Punjab

Two partners. Seven states.

We are master franchise partner for BESTSELLER and The Souled Store across Haryana and Punjab, and run stores in:

HaryanaPunjabHimachal PradeshJammu & KashmirRajasthanUttar PradeshUttarakhand

See every store

Est. 2009 · Headquartered in Hisar, Haryana

Think beyond the limits.

From a 900 sq ft store in Sirsa to thirty stores across seven states — Smart Shopping brings the brands North India loves to the cities that usually wait longest for them.

Our stores, built to each brand's standard

“Great fashion should be for everyone, everywhere.”Vikram Singh & Vinod Kumar, Founders

First-generation entrepreneurs

Vikram Singh and Vinod Kumar, both from Hisar, started their journey in 2009, straight after graduating — neither came from a business family.

They set out to become key players in northern India's fast-growing retail market, and built Smart Shopping into the group that now brings premium international fashion to Tier 2 and Tier 3 cities — still run from our head office in Hisar.

Our journey

Fifteen years, from one multi-brand shop to master franchise partner for international labels.

2009
The first store
A 900 sq ft multi-brand store in Sirsa — the foundation of everything since.
2010–14
Manufacturing, then Hisar
Garment manufacturing for outsourcing in Tirupur and Delhi taught us the apparel business from the inside. Our second store opened in Hisar in 2014.
2017
The Danish Rack, Hisar
Our first store with BESTSELLER, and our step into organised retail as a franchise partner.
2020
Master franchise of BESTSELLER
Master franchise partner for BESTSELLER's brands in North India.
2024
Celio
A second master franchise, bringing the French menswear brand to our cities.
2025
The Souled Store
A third master franchise — expressive, pop-culture fashion for Gen Z, anime collabs included.

Stores

States

Years

Average team age

What we stand on

The principles every store manager, buyer and floor associate is hired and trained against.

Service excellence

Exceptional customer service, every visit.

Reliability

Consistent in quality, delivery and service.

Honesty & integrity

Ethical, transparent business, always.

Ownership

Responsibility and accountability at every level.

Adaptability

Responsive to changing trends and customers.

Style innovation

Ahead of trends, with products worth coming in for.

Teamwork

Employees, partners and suppliers winning together.

Professionalism

High standards in every interaction and operation.

Nurturing relationships

Strong ties with customers, staff and partners.

Bring Smart Shopping to your city.

Partner with us

Questions we get asked

Since 2009

The people behind the floor.

From our founders to our store teams — the people who bring premium fashion to North India, one city at a time.

Team members

Average age

Retention

Years

The founders

Both Managing Directors, both graduates in business management, both from Hisar.

Managing Director

Vinod Kumar

“In retail, small details decide big outcomes.”

Expansion & market development
Commercial & operations strategy

Managing Director

Vikram Singh

“Retail is an art.”

Business optimisation
Operational excellence & retail innovation

Core team

The people running operations, people, numbers and new stores across all seven states.

Ravinder Kumar

Operations · 12 years in retail management

Dilshad Singh

Operations · 11 years in retail management · MBA

Priyanka Sharma

People & compliance · CS, HR

Jorawar Singh Dhillon

Retail leadership · Canada and India

Aniket Khullar

HR Manager · MBA (HR)

Harshbardhan Mundepi

Business Manager, Punjab · MBA

Sachin Sharma

Accounts Manager · BA LLB

Vikram Sheoran

Audit Manager · B.Com

Akshay Bhakar

Project Manager

Why join us

A young team — average age 26 — with clear paths from the floor to leadership.

SKILL UP

Monthly training for professional development.

Performance bonuses

Monthly rewards, annual recognition and a Diwali bonus.

Career growth

Clear paths to promotion and leadership roles.

Work-life balance

Flexible schedules and engagement programmes.

Team events

Regular team building and celebrations.

Young team

A vibrant workplace, average age 26.

Start on the floor. Grow with us.

See open roles

Store locator

Thirty stores. Seven states.

Run from our head office in Hisar. Pick a state on the map, or tap a pin, to find the store nearest you and see which brands it carries.

StoreHead office, Hisar

Head office

Hisar, Haryana

3rd Floor, 52 N, Gurudwara Road, Model Town, Hisar, Haryana 125001

Directions