North India · Multi-brand fashion retail

Fashion beyond the metro.

The international labels people used to travel to Delhi for — Jack & Jones, Vero Moda, ONLY, The Souled Store — now a short drive from home, in stores built to the brands' own standard.

Find a storeOur story

From our HQ in Hisar

Haryana

0stores along the way
  1. HR8
  2. PB16
  3. HP2
  4. J&K2
  5. UKSoon
  6. UP1
  7. RJ5
  8. HQHisar
Jack & Jones Vero Moda ONLY Selected Homme Jack & Jones Junior VERO MODA GIRL Celio The Souled Store Lotto HOKA one8 United Colors of Benetton Fabindia
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On our floors

The labels North India used to drive to Delhi for, now in stores closer to home. Pick a brand to see which stores carry it.

Brand partner since 2009

The brand's own store, closer to home.

International labels trust us to run their stores exactly as they would — the same collections, the same fits, the same look and service — in the cities that usually wait longest for them. We are master franchise partner for six: BESTSELLER (Jack & Jones, Vero Moda, ONLY, Selected), Agilitas Sports (Lotto, HOKA, one8), United Colors of Benetton, The Souled Store, Celio and Fabindia.

Our stores today

HaryanaPunjabHimachal PradeshJammu & KashmirRajasthanUttar PradeshUttarakhand
Find a store near you

Est. 2009 · Headquartered in Hisar, Haryana

Think beyond the limits.

From a 1,800 sq ft store in Sirsa to 34 stores across 7 states — Smart Shopping brings the brands North India loves to the cities that usually wait longest for them.

“Great fashion should be for everyone, everywhere.”Vikram & Vinod, Founders

First-generation entrepreneurs

Vikram and Vinod, both from Hisar, started their journey in 2009, straight after graduating — neither came from a business family.

They set out to become key players in northern India's fast-growing retail market, and built Smart Shopping into the group that now brings premium international fashion to Tier 2 and Tier 3 cities — still run from our head office in Hisar.

Where we are headed

₹87 cr in FY24–25, ₹124 cr in FY25–26 — up 42% — and ₹245 cr targeted for FY27–28. 16 new stores are being fitted out right now, with 40 more in the pipeline.

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Our journey

Seventeen years, from one multi-brand shop to master franchise partner for six international principals.

  1. 2009

    The first store

    A 1,800 sq ft multi-brand store in Sirsa — the foundation of everything since.

  2. 2010–16

    Manufacturing, then Hisar

    Garment manufacturing for outsourcing in Tirupur and Delhi taught us the apparel business from the inside. Our second store opened in Hisar in 2014.

  3. 2017

    BESTSELLER MBO

    Our first store with BESTSELLER, and our step into organised retail as a franchise partner.

  4. 2020

    Master franchise of BESTSELLER

    Master franchise partner for BESTSELLER's brands in North India.

  5. 2024

    Celio

    A second master franchise, bringing the French menswear brand to our cities.

  6. 2025

    The Souled Store

    A third master franchise — expressive, pop-culture fashion for Gen Z, anime collabs included.

  7. 2026

    Agilitas, UCB and Fabindia

    Three more master franchises: Agilitas Sports (Lotto, HOKA, one8), United Colors of Benetton and Fabindia.

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What we stand on

The principles every store manager, buyer and floor associate is hired and trained against.

Service excellence

Exceptional customer service, every visit.

Reliability

Consistent in quality, delivery and service.

Honesty & integrity

Ethical, transparent business, always.

Ownership

Responsibility and accountability at every level.

Adaptability

Responsive to changing trends and customers.

Style innovation

Ahead of trends, with products worth coming in for.

Teamwork

Employees, partners and suppliers winning together.

Professionalism

High standards in every interaction and operation.

Nurturing relationships

Strong ties with customers, staff and partners.

Bring Smart Shopping to your city.

Partner with us

Questions we get asked

Where are Smart Shopping stores located?
We run 34 stores across Haryana, Punjab, Himachal Pradesh, Jammu & Kashmir, Uttar Pradesh and Rajasthan, with Uttarakhand opening soon. The largest clusters are in Punjab (16 stores) and Haryana (8), and our head office is in Hisar, Haryana.
Which brands does Smart Shopping carry?
Thirteen: Jack & Jones, Vero Moda, ONLY, Selected Homme, Jack & Jones Junior and VERO MODA GIRL from BESTSELLER; Lotto, HOKA and one8 through Agilitas Sports; United Colors of Benetton; The Souled Store; Celio; and Fabindia.
Is Smart Shopping a franchise partner?
Yes. We are master franchise partner for six principals: BESTSELLER (Jack & Jones, Vero Moda, ONLY, Selected), Agilitas Sports (Lotto, HOKA, one8), United Colors of Benetton, The Souled Store, Celio and Fabindia.
How long has Smart Shopping been operating?
Since 2009, starting from a 1,800 sq ft multi-brand shop in Sirsa, Haryana. We now run 34 stores and about 81,600 sq ft of retail space, with a team of around 225 people.
How do I find the Smart Shopping store nearest to me?
Use the store locator at smartshoppingindia.in/stores. Pick your state and you get each store's address, the brands it carries, and directions in Google Maps.
Does Smart Shopping hire, and how do I apply?
Yes, we hire for store and head office roles across North India, including campus recruitment. Write to info@smartshoppingindia.in.

Since 2009

The people behind the floor.

From our founders to our store teams — the people who bring premium fashion to North India, one city at a time.

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The founders

Both Managing Directors, both graduates in business management, both from Hisar.

Managing Director

Vinod

“In retail, small details decide big outcomes.”

  • Expansion & market development
  • Commercial & operations strategy
Managing Director

Vikram

“Sales is magic.”

  • Business optimisation
  • Operational excellence & retail innovation

Core team

The people running operations, people, numbers and new stores across all seven states.

Ravinder

Operations · 12 years in retail management

Dilshad

Operations · 11 years in retail management · MBA

Priyanka

People & compliance · CS, HR

Jorawar

Retail leadership · Canada and India

Aniket

HR Manager · MBA (HR)

Harshbardhan

Business Manager, Punjab · MBA

Sachin

Accounts Manager · BA LLB

Vikram

Audit Manager · B.Com

Akshay

Project Manager

Why join us

A young team — average age 24 — with clear paths from the floor to leadership.

SKILL UP

Monthly training for professional development.

Performance bonuses

Monthly rewards, annual recognition and a Diwali bonus.

Career growth

Clear paths to promotion and leadership roles.

Work-life balance

Flexible schedules and engagement programmes.

Team events

Regular team building and celebrations.

Young team

A vibrant workplace, average age 24.

Start on the floor. Grow with us.

See open roles

Store locator

Run from our head office in Hisar. Pick a state on the map, or tap a pin, to find the store nearest you and see which brands it carries.

StoreHead office, Hisar
Head office

Hisar, Haryana

2nd Floor, 52 N, Gurudwara Road, Model Town, Hisar, Haryana 125001
Directions
  • Punjab

    Amritsar

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected
    55 & 56, Countryside Factory Outlet, Manawala Rd, Amritsar 143113
  • Punjab

    Barnala

    Directions
    Jack & Jones · Selected
    Shop 52, H. G. Eton Plaza, NH7, Barnala 148107
  • Punjab

    Barnala

    Directions
    Vero Moda · ONLY
    HG Eaton Plaza, NH7, Handiaya 148107
  • Punjab

    Bathinda

    Directions
    Jack & Jones · Vero Moda · ONLY
    2089, Mall Rd, Malviya Nagar, Bathinda 151001
  • Punjab

    Bhucho Mandi

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected
    Shop 126/127, NH-7 Outlet, Barnala Highway, Bhucho Kalan 151101
  • Haryana

    Hisar

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected · JJ Junior · Vero Moda Girl
    52 N, Gurudwara Road, Model Town, Hisar 125001
  • Haryana

    Hisar

    Directions
    The Souled Store
    93S, Gurudwara Road, Model Town, Hisar
  • Rajasthan

    Jaipur

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected · JJ Junior · Vero Moda Girl
    Plot 22, Queens Road, Vaishali Nagar, Jaipur 302021
  • Punjab

    Jandiala Guru, Amritsar

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected · Vero Moda Girl
    Shop 1 & 2, Walk-in Square, NH1, Jandiala Guru
  • Punjab

    Jandiala Guru, Amritsar

    Directions
    The Souled Store
    Shop 1 & 2, Walk-in Square, NH1, Jandiala Guru
  • Himachal Pradesh

    Kangra

    Directions
    Jack & Jones · Vero Moda
    Kangra, Himachal Pradesh
  • Rajasthan

    Kishangarh

    Directions
    Jack & Jones · Vero Moda · ONLY
    Radhike Resort, NH-08, near GVK Toll Plaza, Kishangarh 305802
  • Rajasthan

    Kota

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected
    Seven Wonders Park, Wonder View, Kotri Rd, Kota 324007
  • Haryana

    Kurukshetra

    Directions
    Jack & Jones · Vero Moda · ONLY
    Railway Rd, next to Hotel Mezabaan, Sector 17, Kurukshetra 136118
  • Punjab

    Ludhiana

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected
    Shop 05, Block-B McDonald Complex, Chandigarh Rd, Hiran, Ludhiana 141112
  • Uttar Pradesh

    Meerut

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected · JJ Junior
    Property 167, Hanuman Chowk, Bombay Bazar, Meerut Cantt 250001
  • Punjab

    Moga

    Directions
    Jack & Jones · Vero Moda
    Ground Floor, Pratap Rd, New Town, Moga 142001
  • Haryana

    Panipat

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected · JJ Junior
    Gohana Mod, Grand Trunk Rd, Panipat 132103
  • Punjab

    Pathankot

    Directions
    Jack & Jones · Vero Moda · ONLY
    Shop 10, Ground Floor, Novelty Mall, Dalhousie Road, Pathankot 145001
  • Punjab

    Patiala

    Directions
    Jack & Jones · Vero Moda · ONLY
    Ground Floor, Hotel Grand Park, Bhupindra Rd, Model Town, Patiala 147001
  • Punjab

    Patiala

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected
    Shop 58, Goldust City Centre, Patiala Bypass, NH-7, Saniar Heri, Patiala 147007
  • Punjab

    Patiala

    Directions
    The Souled Store
    Shop 8 & 9, Goldust City Centre, Patiala Bypass, Saniar Heri, Patiala 147007
  • Haryana

    Rohtak

    Directions
    Jack & Jones · Vero Moda · ONLY
    Medical Mor, Delhi Rd, Model Town, Rohtak 124001
  • Punjab

    Sangrur

    Directions
    Jack & Jones · Vero Moda · ONLY
    Shop 3 & 4, The Outlet, Patiala Rd, Sangrur 148002
  • Rajasthan

    Sikar

    Directions
    Jack & Jones · Vero Moda · ONLY · JJ Junior
    Piprali Rd, near Aakash Institute, Sikar 332001
  • Haryana

    Sirsa

    Directions
    Jack & Jones · ONLY · JJ Junior
    Lal Batti Chowk, near BSNL Exchange, B Block, Sirsa, Haryana 125055
  • Himachal Pradesh

    Solan

    Directions
    Jack & Jones · Vero Moda · ONLY
    Shop 12, Centre Prime Mall, NH 5, Solan 173213
  • Haryana

    Sonipat

    Directions
    Jack & Jones · Vero Moda · ONLY · JJ Junior
    215-R, Atlas Rd, Model Town, Sonipat 131001
  • Rajasthan

    Sri Ganganagar

    Directions
    Jack & Jones · Vero Moda · ONLY
    Ridhi Sidhi, Sri Ganganagar
  • Jammu & Kashmir

    Srinagar

    Directions
    Celio
    MA Road, Regal Chowk, Munshi Bagh, Srinagar 190001
  • Jammu & Kashmir

    Srinagar

    Directions
    Jack & Jones · Selected · JJ Junior
    Ground Floor, City Walk Mall, MA Road, Srinagar 190001
  • Haryana

    Yamunanagar

    Directions
    Jack & Jones · Vero Moda · ONLY · JJ Junior
    Plot 2, Gobindpuri Rd, Prem Colony, Jagadhri 135001
  • Punjab

    Zirakpur

    Directions
    Jack & Jones · Vero Moda · ONLY · Selected · JJ Junior · Vero Moda Girl
    Unit 47/49/50, Ground Floor, Pooja Plazzio, Bishanpura Rd, near Best Price, Zirakpur 140603
  • Punjab

    Zirakpur

    Directions
    The Souled Store
    Pooja Plazzio, Bishanpura Rd, near Best Price, Zirakpur 140603