What is Off-Page SEO? A Step-by-Step Guide in 2020

What is Off-Page SEO? In simple words, the actions one takes outside the website to improve rankings on Google Search. Let’s discuss some practical, actionable steps that will help your website rank higher on the Search Engine pages. The common perception is that Off-Page SEO is all about Backlinks. But the concept goes beyond that. Social Media mentions, when someone talks about a business on forums, on social media, it definitely helps in growth, in Online Reputation Management. And Google analyzes these online mentions and the positive reputation of a business to help it achieve higher rankings in search results. 

Email Outreach

Reach out to bloggers, journalists, website owners who can link to your website. For example, if you find link opportunities, you need to contact the owners of these websites. One such email outreach tool is BuzzStream. It is essential to personalize your emails because people don’t like to receive generic templates when they subscribe to your newsletter. Whether you are writing to your email subscribers, or building backlinks with website owners, it is essential to personalize the content as much as possible. 

Buzzstream is arguably the best outreach management and white hat link-building software out there. BuzzStream can be used for all kinds of outreach efforts. It has plans where one can send 100 to 300,000 emails per day for all your websites. Makes it super easy to manage the emails. Tells you how many people have replied, how many people have seen the message but have not replied. Categorizes all your emails in “buckets”, in folders to make it easy for you to manage. It tells you how many people have seen the message but have not replied, how many people have replied. And you can also categorize your emails in a folder structure. So using BuzzStream is highly recommended for your outreach management.

Longer Content

Longer content gets more links. It has more information, more details. Search engines love it, people love the depth of knowledge it provides, and it helps one to get more links. That is why it is essential to publish long guides. Longer content that covers a topic from several interesting perspectives and answers a lot of questions. It doesn’t mean that one needs to extend text with useless information. Just find something interesting and unique and provide it in your blog post. Spend more time researching your topic. Spend a few days gathering information and analyzing the competition. Think of what new perspectives and fresh ideas can be presented to your readers. 

Guest Posting

Reach out to other bloggers and ask them if you can create some guest posts for their website. Don’t present low quality, mediocre stuff because good bloggers will turn you down. People don’t need links from low-quality blogs. It’s better to write a few blog posts for authority resources rather than trying to cover a lot of just low-level domains. And it’s essential to bring something new and unique to the subject. If you want to find writers, it’s better to find other bloggers who can write guest posts for you. Pay up if you have to, that’s perfectly fine.

Focus on Branding

It is important to brand your business or yourself. If people are not searching for your brand name, Google will not rank your website. This is because Google wants to share websites that people are aware of. People are more likely to click on websites that have visibility in the market or online space. Therefore it is essential to focus on personal branding or building a brand. Don’t just think of organic reach, build brand awareness for your website. Invest time on LinkedIn or YouTube, so more professionals around the world get to know your body of work, hear you speak on your area of expertise.

Social Media Presence

Google’s E-A-T philosophy states that Expertise, Authoritativeness and Trustworthiness are the top three factors to establish Page Quality. On these parameters, it is important that you choose at least one social media platform to market your business. It could be Twitter, Facebook, Instagram or all of them. But cover at least one social media platform and be consistent in posting content from your handle. It is better to cover one topic to establish authority and expertise and after a point of time you’ll start to see results. 

For example, our page on Instagram has had 49 followers in a week’s time since the smartshoppingindia.in account was created. So people are looking to follow niche subjects, provided there is quality material and consistency. And remember, branding, social media help a business gain Off-Page SEO links.

Positive Reviews

Focus on your customers, take regular feedback. If your customers are satisfied, ask them to leave a positive review about your website on the “Google My Business” page. Feature their positive feedback on your website. It helps you highlight that your business has a positive reputation and it improves the E-A-T parameter. 

Press Releases

Why not? Just use some paid tools. There are a bunch of free tools as well, and paid tools provide a lot more features. Send Press Release emails to as many different websites as possible. You can get some backlinks in the process as well! Participate In Roundup Posts. Just find the list of resources that use these roundup posts, and if you have some linkable content that is suitable for this blog post, just reach out to the owner and ask him or her to submit information about you, it actually works. 

Get Interviewed 

Take part in as many audio podcasts as possible, and it will help you grow as a brand. If let’s say the podcast doesn’t submit a link, people can type your name on Google to find more about you, and yep, that helps one grow as well. It is essential to focus your attention on any one technique. Don’t try to cover all of them. Choose one that works better for you. When you get results, after this, you can extend to another one, to cover more techniques. Because some people who use guest posting or skyscraper or other techniques, they usually bring better results when they focus on any one link-building technique. 

Link Reclamation 

Once you are big, many people will start mentioning your website name in articles. Whenever someone mentions your website name, you can get a backlink. You can email and outreach them and tell them “will you please link back to our website”? And setup just the name. The most important part is creating link-worthy content. Give people a reason to link into your content. If you are writing a 500 or 600 word article on a topic like “best credit card in India”. Definitely no one will link to you. So make sure your content is the absolute best, covering all possible angles of discussions and questions.

Backlinks are extremely important for search engine rankings. So make sure you actively build them and use White Hat techniques. So which Off-Page SEO techniques are you going to use from this article, please leave a comment in the box below. Share on social media if you liked the post and follow us on Instagram for the latest digital marketing articles.

We would love to read your feedback on the 9 modules we have covered so far. Happy learning!