What is Digital Marketing in 2020?

“What is Digital Marketing in 2020” simplifies the understanding of Digital Marketing for students, experienced professionals and people looking for a career change in the Digital Marketing industry. 

What is Digital Marketing in 2020? 

Let’s say you are looking for a Chicken Burger recipe on YouTube and at the start, during or end of the video, you come across a McDonald’s ad about their latest Chicken Burgers. Or a Swiggy Ad urging you to order Chicken Burgers from the nearest KFC outlet, that is Digital Marketing.

You are looking for a Digital Marketing center on Google and the search results show an ad from Udemy urging you to sign up for Digital Marketing courses, that is Digital Marketing.

In simple words, Digital Marketing (DM) is about acquiring customers just when they are looking for products and services. This is also known as ‘Search Intent’ or ‘User Intent’. 

Digital marketing is a skill that all of us must have. There are numerous benefits. You can easily get a job, plan a career change if you are not happy with your current job. You can do paid consulting for companies, take up freelancing work, becoming a full-time freelancer or a part-timer, for some extra income. This is especially good for college students who need extra pocket money while practicing the newly acquired DM skills. Working professionals can stand out from the competition by adding DM as a skill. If you have a small business or are a Start-Up owner, these lessons will help you master the different aspects of Digital Marketing.

The knowledge and skills we discuss in these modules can help you grow your business. The best part is, you can create passive income through Blogging or Affiliate Marketing. We’ll be taking up each of these topics in separate learning modules.

Who can learn Digital Marketing? 

From college students to housewives, from small business owners to corporate employees, anyone can learn Digital Marketing. Special qualifications are not needed, nor is technical background a necessity. All you need is a Laptop or Computer and an internet connection. Even a primary school student can learn Digital Marketing skills. 

What are the effective ways to learn Digital Marketing? 

Practical examples discussed in these modules will help you grasp the concepts at a faster pace. Our pages on Instagram and Facebook are growing each day with 52 followers within 4 days of launch. Welcome to an amazing community of Digital Marketers where learning is fun, exciting and full of practical examples. Like our social media pages and post your questions for the community. You can also tweet your questions at @bipul_4u for quick replies. From time to time, we will review a wide range of reference materials on the internet.

Digital Marketing Modules

Below are the Digital Marketing lessons we are going to cover in these step-by-step actionable guides:

  1. A Guide to Google Ads in 2020
  2. What is Social Media Marketing in 2020?
  3. Facebook Ads in 2020: A Practical Guide
  4. What is Instagram Marketing in 2020? 
  5. Email Marketing for Beginners in 2020
  6. What is Content Marketing? A Step-by-Step Guide in 2020
  7. How to start a Blog using WordPress: A Step-by-Step Guide in 2020
  8. What is On-Page SEO? A Step-by-Step Guide in 2020
  9. What is Off-Page SEO? A Step-by-Step Guide in 2020

Let us know if you have any feedback or wish to see more diverse Digital Marketing lessons covered in the future, we will be happy to include them here.

Check out a Wikipedia article on Digital Marketing.