How to Write Headlines for Blogs? As a content creator, I know that writing great headlines is a critical step to the overall success of your content, especially blog posts. Here’s something else, though.
The experience the reader has after the headline, once they get into the content is every bit as important as creating that great headline. Think of it like cake with icing or a store with a really good sign.
If you have this amazing store and it has a lot of fantastic things inside. You are selling great products at a great value, but your sign is nonexistent. Or even worse, it’s unclear or misleading, how are you going to attract customers inside your store?
A headline is a lot like that. If you’re creating a headline for a blog, an email or an article. It needs to be great to earn your audience’s attention and interest.
And to avoid going into that clickbait area, it needs to be accurate to what’s in the content itself.
In this post, I’ve got tips on “How to Write Headlines for Blogs?”.
I’ve got three strategies for you on how to write great headlines.
Draft the Headline in 3 Stages
Tip number one is, draft your headline in three stages. So, the first stage is to draft a headline that simply reflects the idea and or the keyword you’re writing about.
Focus Keyphrase or Long Tail Keyword
My draft headline for this blog would look like, “How to Write Headlines for Blogs”. That’s my Long Tail Keyword that I’m going after.
That’s my initial headline, it shouldn’t be fancy. All you want to do right now is write down your focus keyphrase or keyword.
Let the Content Guide Your Headline
Stage two. After you have written the blog, come back to frame the headline. So, you’ve written the full piece. It’s in the draft stage now, it’s ready to go to the editing table. At this point, you know what you’ve written about.
So, you know the number of steps, what techniques you’re talking about and that means you can craft a headline that’s accurate to the topic.
This is super important. Let the content guide your headline.
If you match the headline to what you’ve written after you’ve written your content piece, it’s going to be more accurate. And accuracy in your topic, in your headline, is so important to keep readers reading and give them exactly what you promised.
Run the Headline Through a Scoring Tool
The third step in this three-stage headline creation process is to run the headline through a scoring tool. I really like the Advanced Marketing Institute’s, Emotional Marketing Value Headline Analyzer.
This is an amazing tool to tell you just how much you’ll impact your reader in their emotions and exactly what emotion you’re bringing up in your reader.
So, this Emotional Marketing Value Headline Analyzer focuses on three emotions; intellectual, empathetic and spiritual. And you want to keep writing your headline until you can achieve anywhere from 40 to 80 in the score. That’s a really great score for your headline.
Another excellent tool is CoSchedule.com Headline Analyzer, which rates your headline from 1 to 100 and that’s dependent on the words you use.
How powerful, how impactful they are versus average and overused. The length of your headline – is it too long? Is it too short?
How will your headline look in Google Search Results?
How will it look in an email subject line?
They’re both free and I highly recommend adopting this stage in your headline-writing process. Because if you know exactly how good your headline is, and you can find it out using these tools. You’re going to have so much of a better chance at grabbing your reader’s attention.
Okay, so we covered stages of how to write a good headline and that was one of the most important points of this post. Because I noticed in my own creation process. That going from just writing and getting my content out in a couple days to stages. And putting those stages into days, if not weeks, has really transformed my creation process.
So, don’t just create a headline in one go, break it up into those three stages.
Never Ever Clickbait
Tip number two would be to never ever ever clickbait. They’ll sacrifice accuracy of topic for sensation. The best way to avoid this is to keep your headline completely accurate to what’s in the content. Never stray too far from that.
Don’t disguise your topic or be unclear about it. And remember, accuracy of your headline to the topic and the content you’re writing about actually impacts your Google rankings.
For example, with this blog, “How to Write Headlines for Blogs”. That starter phrase is our topic throughout the whole long-form blog. Not once did we talk about any other topic, because that’s our topic.
Because of how semantic search algorithms work, Google now looks at the topic of our content and looks for that accuracy factor. And that’s also why you want to frame your headline around your keyword.
You want to tell Google, this is what I’m writing about. And give them that topic on a platter, and that will dramatically increase your chance of ranking for that topic in Google search results.
Tip number three, your starter words matter. BuzzSumo did a study of over 50,000 B2B headlines and they found out that the top performing content centered around a series of headlines starter words.
These phrases were, the future of, how to use, need to know, how to create, here’s how, and you need to know. It’s really easy to brainstorm topic ideas with these phrases in mind.
These are just phrases that you can put around your core topic. You can also use these starter phrases to generate really good topics for your blog.
For example, what is the future of your industry? What would you have to stay on it that could provide value to your readers? Or what are the pain points of your audience? What does your audience need to know?
You should actually go back to content that’s not performing well on your site and optimize it with these starter phrases. That’s a really great way to maintain older content and see results from what could be underperforming. Content that can be easily tweaked to get better results.
I hope these tips on “How to Write Headlines for Blogs” help you create high-performing headlines.
As always, I’d love to hear what you thought of the post in the comments sections. So drop a comment or question about writing headlines. What’s your biggest pet peeve when it comes to headlines? Here’s to writing catchy headlines that earn our readers’ attention. Thank you so much for reading.