How to be a Successful Content Writer? 7 Evergreen Formats for Growth

‘How to be a Successful Content Writer’ enables one to master the various formats of online content. This practical guide to successful content writing will take you through the 7 types of evergreen formats that directly grow a business’s presence online. 

We will read through what these seven types of content are. How they apply to an online business presence and growth. And how bloggers can grow their experience and income by learning how to write these content formats. 

Website Content

Think of your website content like building a house, in this analogy website content is our foundation, this includes your home page, about us page, pages about the services you offer. Those are the foundational content pieces every business needs to have on their site. Without these core web pages, readers can’t find the information they’re looking for about a business. So, these pages are critical to develop and so are the skills that a good writer needs to have to write a great web copy with SEO writing knowledge. Remember that a good web page copy should always be about the customer and never just about the brand or product.

Blogs

If website content is the foundation, then our blogs are the structure and the rooms in our house. Blogging is a primary content format. It provides context for an audience and connects an audience to a brand. It ensures presence in top Google Search Rankings and gives businesses a way to nurture their leads with fresh & consistent content. Did you know that companies that blog 11 or more times per month, gain as many as four times the amount of leads as those who blog only a few times per month. Blogging is an essential type of content and this kind of content needs to be done consistently. When it’s done correctly, it can dramatically increase the bottom line of a brand. There is no one-size-fits-all when it comes to a good blog, instead there are really multiple formats that work well for blogging. 

The primary type of blog that brings in maximum leads are comprehensive blogs. With numbered lists, actionable tips and takeaways for the reader. Tons of images and screenshots to validate our points. Statistics, research facts and CTAs (Call To Action) to engage the reader and get them to take a next step. By mixing and matching your blog goals and formats, you can hit a wider area of goals; such as brand awareness and SEO rankings. 

Social Media Posts

Think of social media as a supporting content player, it’s not enough for a company just to have a social presence or only to blog. Social media is really complimentary to the content that you do on your site. On the flip side, companies that have no social media presence really aren’t going to get far in today’s social media dominated world. A lot of people and countering brands for the first time online, want to go follow them on Twitter or Facebook or Instagram to see what they’re really like. So, having that presence is important, even if you can’t connect it straight to a sale. Constantly posting good relevant content on your social media can absolutely play a part in a purchasing decision. Social media works, a good social presence will incorporate a lot of things; good visuals, fun, original captions, stories, emojis, hashtags, all that good stuff. 

Social media really is a world of content on its own, there are people who get paid just to write Instagram captions, there’s software to help you find trending hashtags. For brands, finding the right platform and staying consistent with a great presence there, really is key to seeing more results from social media. 

Ad and Sales Copy

Advertising and Sales copy really brings the curb appeal to the products and services you do. This kind of copy is created to get your house, your presence online, to appeal to the people you’re trying to bring in. Advertising and sales copy applies to almost every business in every industry and it can take on a variety of shapes from a long-form course sales page to a short form Facebook ad. It’s really important when it comes to sales copy, remember that building an audience and trust comes first. So a good Ad copy should read like an approachable message for a friend. Good ads are segmented to the right audience at the right time. 

Good sales copy is not manipulative and it’s not misleading. Writers can make a ton of income by writing good sales copy, because the return on investment for a marketer investing in that copy could be tens to hundreds of thousands of rupees. 

Expert Copy 

Think of expert copy like the fine art collection inside your house. At some point, businesses that are trying to reach an elite audience, really need that expert for ways to bring them in. So when it comes to technical writing for example, you can sell this type of content. Some of the best tech writers are professors at local Universities, teaching a class on tech. On the side, they take up part-time assignments to write Expert Copies. So, if you’re a lawyer looking to retire you could make a living writing legal blogs. If you’re a chiropractor, you could write holistic blogs about chiropractic health. That’s what it takes to be an industry expert writer. 

Journalism and Press Release Writing

If you want to get the news out about what you’re doing, launching a product, launching a new business, launching a platform etc. Then you want this type of writing. A press release can be used by a company of any size, to invite more people in and tell them about a new offering. Some have said that press releases are dead, well they are if you’re using them just for SEO purposes. Google doesn’t really look at a press release as a viable piece of content to rank for a keyword anymore. But if you’re trying to get the news out about a newsworthy topic, then absolutely press releases are not dead. That is the kind of content you share and announce your news to the world. 

Creative Writing

The seventh and last type of content is creative writing, this is a genre that encompasses the super creative projects that companies create content for. It supports almost every one of the formats we’ve talked about so far. Marketing copy for example, can be creative. Social media is a channel where you can really do some creative stuff, blogs, advertisements. Creative writing is blending the best of a writer’s storytelling abilities and using that in the other formats. We’ve seen a growing need for creative content. A clear and customer-focused copy always beats out clever content that doesn’t really serve a purpose. 

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You may also want to check out our post on Instagram Marketing in 2020. (8 min read)

For additional reading on Content Writing services, please visit this Wikipedia page.